The Fosters ad seeks out to put to rest
some of the typical Australian stereotypes, thus changing the Australian
Identity. They present Australians as normal people instead of insane crocodile
hunters. The ad points out things like we do not have pet kangaroos, and we
don't wrestle crocodiles. The ad also sets out to show Australia as a
multicultural nation. The text sets out to create a good view of Australia. By
having positive representations in there. The advertisement creates a good
representation of the typical Australian person, and does not just focus on the
bogans. The international community would get a positive representation of
Australians through watching this ad.
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